"The NPS failed to uphold the precedent of selling the names with the new concession"
Yosemite Lodge at the Falls now: Yosemite Valley Lodge
The Ahwahnee now: The Majestic Yosemite Hotel
Curry Village now: Half Dome Village
Wawona Hotel now: Big Trees Lodge
Badger Pass Ski Area now: Yosemite Ski & Snowboard Area
As much as the bumbling NPS wont fess up on their error,
there is still the issue of the name "Yosemite National Park", which was trademarked in 2002 by the same corporation who holds the trademark to everything else now. Not to mention this is not the only place subject to trademark issues.